BTS member Jimin made his personal TikTok debut on September 28 with a full choreography video for 'Be Mine,' turning his first post on the platform into a viral moment. The upload, set against a coastal backdrop, immediately drew massive attention from fans and casual viewers alike. According to Korean entertainment reporting, the post surpassed 15 million views and 6 million likes by midnight on September 30. It had already crossed 10 million views and 4.55 million likes in approximately 16 hours. Those figures represent a dated snapshot of the video's early performance, not its current live totals, and they count video views rather than a verified number of individual people who watched the clip.
The debut was notable not only for its scale but for its format. Rather than introducing his new account with a spoken message or a simple greeting, Jimin chose a complete dance performance. The video features 'Be Mine,' a track from his 2024 second solo album, MUSE. In the clip, Jimin dances outdoors near the coastline, with the setting keeping the focus on movement, staging, and the choreography itself. Contemporary reports described the upload as revealing the song's choreography more fully than fans had previously seen.
Key Facts at a Glance
- Artist: Jimin of BTS
- Platform: Personal TikTok account
- Upload date: September 28
- Song: 'Be Mine'
- Album: MUSE (2024)
- Video format: Full choreography performance
- Setting: Coastal backdrop
- Views by midnight September 30: More than 15 million
- Likes by midnight September 30: More than 6 million
- Earlier milestone: 10 million views and 4.55 million likes in about 16 hours
- Followers before first post: More than 5 million
- Followers in one September 30 report: Above 6.54 million
- Hashtag: thisisjimin
Jimin Puts 'Be Mine' Choreography at the Center of His First Post
Instead of introducing his new account with a spoken message, Jimin chose choreography. The video features 'Be Mine,' a song from his 2024 second solo album, MUSE, with Jimin dancing outdoors near the coastline. Contemporary reports described the upload as revealing the song's choreography more fully than fans had previously seen.
The account had already attracted more than 5 million followers before Jimin uploaded a single video, adding another layer of anticipation to his first post. After the upload, his following continued to rise, with one September 30 report placing the account above 6.54 million followers. That kind of pre-launch following is rare on TikTok, where most creators build an audience post by post. For Jimin, the audience was already waiting. The first video then gave that audience something concrete to share, discuss, and replay.
The post also used the hashtag thisisjimin, a phrase familiar to fans from dance content Jimin shared before his military enlistment. For longtime followers, its return connected the new TikTok account with an earlier period of his performance-focused solo content. The hashtag is more than a label. It acts as a bridge between eras, linking the pre-enlistment dance clips that fans remember with a new phase of individual platform activity. It also makes the post easier to find and organize within TikTok's search and recommendation system.
'Be Mine' Brings New Attention Back to 'MUSE'
Although the TikTok account is new, Jimin's music already had a significant presence on the platform. When MUSE arrived in July 2024, TikTok launched a dedicated 'Jimin_Who' in-app experience tied to the album and its title track, 'Who.' The campaign gave fans access to interactive activities, exclusive content and limited-time rewards. That earlier push helped establish the album's identity on TikTok and gave 'Who' a central role in the platform's music ecosystem.
Jimin's personal upload shifts the focus to another song from the album. Rather than promoting 'Be Mine' through a conventional music video, the September 28 post centers his performance and the choreography itself. That makes the video both an introduction to his individual TikTok presence and a fresh promotional moment for a song released more than two years earlier. The early engagement also shows how quickly an older album track can return to fan attention when paired with new performance material.
MUSE, Jimin's second solo album, arrived in July 2024 and expanded his solo discography after earlier releases such as FACE. The album explored a range of moods and genres while keeping his vocal tone and dance ability central. 'Who' served as the title track and became a major focal point, but MUSE also contained other songs that fans embraced. 'Be Mine' is one of those tracks. By using it in his first personal TikTok post, Jimin gives the song a new visual identity and a new reason for listeners to revisit the album.
Catalog revival is a familiar pattern in short-form video. A song can remain dormant for months or years, then return to circulation when an artist, a choreographer, or a fan creates a new context for it. In this case, the artist himself provided that context. The video's coastal setting, the full choreography, and the direct connection to MUSE all work together to reposition 'Be Mine' as a performance piece rather than simply an album track.
The Scale of Early Engagement and What the Metrics Mean
The speed of the video's rise is notable. Crossing 10 million views and 4.55 million likes in about 16 hours indicates intense, concentrated activity. By midnight on September 30, the post had surpassed 15 million views and 6 million likes. For a first upload on a personal account, those numbers reflect both the size of Jimin's existing fan base and the platform's ability to amplify celebrity content quickly. TikTok's recommendation system can push a video far beyond an artist's followers, especially when early engagement is strong.
At the same time, metrics should be read carefully. Views are not the same as unique viewers. A single person can watch a video multiple times, and autoplay, loops, and repeat viewing can inflate view counts. Likes are a useful signal of approval, but they do not represent a complete measure of reach or impact. The September 30 figures are also a snapshot. They do not show what happened after that date, nor do they capture comments, shares, saves, or the geographic spread of the audience. Even so, the early totals were large enough to establish the debut as a major moment on the platform.
The follower growth adds another dimension. Starting with more than 5 million followers before a single post is unusual for most creators, but it fits a global music star with an established fandom. Moving above 6.54 million followers after the upload shows that the video converted curiosity into follows. Some viewers likely came for the viral clip and stayed for future content. Others may have followed because the account represented a direct line to Jimin outside group channels and official promotional accounts.
Jimin Lets His Dancing Introduce His Personal TikTok
The debut arrives as more BTS members establish individual spaces on social platforms alongside the group's official accounts. This reflects a broader shift in how artists communicate with fans: group accounts remain central, but personal accounts allow for more casual, personality-driven, or project-specific content. For Jimin, the first upload makes the direction of his account clear without promising what comes next. He opened with his own music, a full dance performance and a visual setting that keeps the focus firmly on movement.
The choice of a coastal backdrop also contributes to the video's mood. It contrasts the precision of choreography with open, natural scenery. That combination can make performance feel both intimate and cinematic. The setting does not distract from the dance; instead, it frames the movement and gives the clip a distinct visual identity. In short-form video, where creators have only seconds to capture attention, a strong aesthetic can be as important as the song itself.
Whether future posts continue that format remains to be seen. Jimin could use the account for dance clips, behind-the-scenes moments, teasers, or casual updates. The first post does not define the entire strategy, but it sets a tone. It suggests that the account will not simply repackage existing promotional material. Instead, it may offer original performance content that feels native to the platform.
The video also gives MUSE another life on the platform two years after TikTok first built an official campaign around the album. This time, however, the connection comes directly from Jimin himself, with choreography doing the introduction. The post demonstrates how a single artist-led upload can revive interest in an album track, connect with a long-running fan hashtag, and introduce a new social channel all at once. By September 30, 'Be Mine' had already generated more than 15 million views and 6 million likes, marking a high-engagement start to Jimin's personal TikTok presence. The performance remains the center: no spoken introduction, no complicated setup, just Jimin dancing to his own song by the sea.
Source:MSN News
