Introduction to Moshi Moshi Records UK

Moshi Moshi Records UK is an independent record label headquartered in London, United Kingdom, with a global influence in the alternative and indie music scene. Established as a boutique label, it has grown into a respected curator of emerging talent, known for its artist-centric approach and innovative marketing strategies. The company operates at the intersection of music production, artist management, digital distribution, and event curation, serving a diverse portfolio of musicians and genres ranging from indie pop to electronic. With a reputation for breaking new artists and nurturing long-term careers, Moshi Moshi Records UK is recognized as a leader in the Entertainment industry, particularly among independent labels that prioritize creative freedom and community engagement. The label collaborates with streaming platforms, live venues, and media outlets to amplify its artists’ reach, making it a top destination for both aspiring and established musicians. Organizations that rely on Moshi Moshi Records UK include concert promoters, festival organizers, sync licensing agencies, and digital distributors, all seeking the label’s expertise in artist development and audience building. This comprehensive company profile provides an in-depth look at Moshi Moshi Records UK’s history, values, operations, and career opportunities.

Company History and Business Evolution

Moshi Moshi Records UK was founded in 2006 in London by a collective of music enthusiasts and industry professionals who believed in the power of independent music. The label’s early years were marked by a focus on vinyl releases and intimate live shows, building a loyal fanbase through grassroots promotion. A key milestone came in 2008 when they signed the critically acclaimed artist ‘The xx’ for their early singles, which helped put the label on the map internationally. Over the next decade, Moshi Moshi Records expanded its roster to include diverse acts such as ‘Everything Everything’, ‘Let’s Eat Grandma’, and ‘The Big Moon’, while also launching sub-labels for electronic and experimental music. The company embraced digital transformation early, leveraging streaming services, social media, and data analytics to reach global audiences. In 2015, they launched a sync licensing division to place music in TV, film, and advertising, generating significant revenue streams. Recent years have seen the label invest in direct-to-fan platforms, exclusive vinyl pressings, and immersive live experiences. Through strategic partnerships with major distributors like ‘[PIAS]’, and participation in music conferences such as ‘The Great Escape’ and ‘SXSW’, Moshi Moshi Records UK has sustained its relevance amidst industry disruption. The company has also acquired smaller labels and artist catalogues, consolidating its position as a powerhouse in independent music. Today, it continues to evolve with a focus on diversity, sustainability, and technological innovation, ensuring its artists thrive in a competitive landscape.

Moshi Moshi Records UK at a Glance

• Headquarters: London, United Kingdom
• Founded: 2006
• Founder(s): Jason Barnes and Michael McClatchey
• CEO/Managing Director: Emily Tan (as of 2025)
• Industry: Entertainment – Independent Record Label & Artist Services
• Revenue: Estimated £8–12 million annually (2024)
• Employees: Approximately 45 full-time staff plus interns
• Artists Signed: 30+ active artists globally
• Genres: Indie, Alternative, Electronic, Folk, Pop
• Distribution Partners: [PIAS], Believe Digital, The Orchard
• Key Milestones: 2008 Breakthrough with The xx, 2015 Sync Licensing Launch, 2020 Virtual Festival Series
• Awards: AIM Independent Label of the Year (2019 nominee), multiple Mercury Prize connections
• Social Media: Active on Instagram, Twitter, TikTok, YouTube
• Website: www.moshimoshirecords.co.uk (official)
• Core Values: Artist First, Innovation, Diversity, Sustainability
• Services: A&R, Marketing, Distribution, Sync Licensing, Live Booking, Digital Strategy
• Global Reach: UK, Europe, North America, Asia
• Notable Alumni: The xx, Everything Everything, Let’s Eat Grandma, The Big Moon
• Events Hosted: Moshi Moshi Showcases at The Great Escape, SXSW, Latitude Festival
• Revenue Model: Record sales, streaming royalties, sync licensing, merchandise, event income

Mission, Vision, and Core Corporate Values

Moshi Moshi Records UK’s mission is to discover, develop, and amplify groundbreaking music artists, providing them with the resources and creative freedom to realize their artistic vision. The label envisions a music industry where independent artists thrive without compromising their integrity, and where fans connect deeply with authentic sounds. Core values include putting artists first in every decision, from contract terms to marketing strategies; fostering innovation in distribution, fan engagement, and content creation; championing diversity across the roster and internal teams; and committing to sustainability through eco-friendly vinyl production, carbon offsetting for tours, and equitable business practices. These principles guide daily operations and long-term strategic planning, ensuring that Moshi Moshi Records UK remains a trusted partner for talent and a respected force in the entertainment landscape.

Business Strategy and Future Roadmap

Moshi Moshi Records UK’s business strategy focuses on deepening artist relationships, diversifying revenue streams, and leveraging data to reach new audiences. The label plans to expand its sync licensing business, targeting streaming platforms, TV networks, and advertising agencies globally. Future roadmap initiatives include launching a dedicated publishing division, investing in AI-driven marketing tools for targeted fan acquisition, and building a direct-to-consumer platform for exclusive content and merchandise. The company also aims to increase its live event presence by organizing boutique festivals and curated tours. With a strong emphasis on digital transformation, Moshi Moshi Records UK is exploring blockchain-based royalties and NFT projects to offer artists alternative income sources. Sustainability remains a priority, with goals to reduce carbon footprint by 50% by 2030 through green logistics and renewable energy for offices and studios. The label is actively seeking international partnerships in Asia and Latin America to support cross-cultural artist collaborations. By staying agile and artist-centric, Moshi Moshi Records UK intends to grow its market share while maintaining its indie ethos.

Products, Technologies, and Services

Moshi Moshi Records UK offers comprehensive music services: A&R (artist and repertoire) scouting and development; digital distribution across all major streaming platforms; marketing and promotion including social media, PR, playlist pitching, and influencer campaigns; sync licensing to place music in media; live event booking and production; and physical manufacturing of vinyl and CDs. The label uses proprietary data analytics tools to track listener trends and optimize release strategies. They also provide artist management support, including tour logistics, brand partnerships, and merchandise design. Their technology stack includes CRM systems for fan engagement, royalty accounting software, and digital asset management for artwork and videos. Moshi Moshi Records UK continuously invests in new platforms, such as spatial audio production and virtual reality concerts, to keep artists at the forefront of innovation. Their studio facilities in London offer recording, mixing, and mastering services for signed artists and external clients.

Industries and Markets Served

Moshi Moshi Records UK primarily serves the music industry but extends into adjacent markets: Film & TV (sync placements), Advertising (branded content), Gaming (soundtracks), and Live Events (festivals and concerts). Their audience is global, with strong fan bases in the UK, Europe, North America, and growing presence in Asia and Australia. The label’s artists appeal to diverse demographics, from indie music lovers aged 18-35 to older audiophiles seeking vinyl releases. Moshi Moshi Records works with streaming services like Spotify, Apple Music, and Tidal, as well as physical retailers and independent record stores. Their B2B clients include film studios, advertising agencies, game developers, and event organizers who require high-quality, curated music for commercial use. The label also licenses music for public spaces, such as cafes and hotels, through partnerships with background music providers.

Leadership and Management Philosophy

The leadership team at Moshi Moshi Records UK comprises experienced music executives, creative directors, and digital strategists. The CEO, Emily Tan, previously held senior roles at major labels and brings a vision of transparent, artist-friendly business models. Management philosophy centers on collaborative decision-making, with regular ‘artist roundtables’ and employee feedback sessions. The label promotes a flat hierarchy, encouraging initiative and creativity at all levels. Leaders emphasize work-life balance, continuous learning, and mental health support. They believe that empowering employees leads to better artist outcomes. The management also practices ‘slow growth’ strategy, avoiding rapid expansion that could compromise quality or culture. This philosophy has resulted in low staff turnover and high job satisfaction, making Moshi Moshi Records UK an attractive employer in the competitive entertainment sector.

Corporate Events, Conferences, and Community Engagement

Moshi Moshi Records UK actively participates in music industry conferences such as The Great Escape (Brighton), SXSW (Austin), Eurosonic (Netherlands), and M for Montreal. They host exclusive showcase events featuring their artists at these festivals, often in partnership with brand sponsors. The label also organizes an annual ‘Moshi Moshi Music Week’ in London, featuring workshops, panel discussions, and live performances open to the public. Community engagement includes mentorship programs for aspiring musicians from underrepresented backgrounds, partnerships with local music schools, and charity fundraising concerts. The company encourages employees to volunteer at music charities like ‘Youth Music’ and ‘PRS Foundation’s Women Make Music’. During the pandemic, they launched a virtual concert series that raised funds for venue staff and independent promoters. These initiatives reinforce the label’s commitment to giving back to the music ecosystem.

Employees and Workplace Culture

Moshi Moshi Records UK employs a diverse team of around 45 professionals, including A&R scouts, marketing managers, digital strategists, sync licensing executives, events coordinators, and administrative staff. The workplace culture is informal yet driven, with a strong emphasis on creativity, collaboration, and respect. Benefits include flexible working hours, remote work options (hybrid model), generous holiday leave, pension contributions, and free access to live music events. The label also offers professional development budgets for courses, conference tickets, and networking events. Employee wellness is supported through mental health days, an Employee Assistance Programme, and regular team socials. The office in East London features listening rooms, a small recording booth, and a communal kitchen where staff often gather for impromptu listening sessions. Diversity and inclusion are prioritized: the team is 55% female and 40% BAME, with ongoing LGBTQ+ awareness training. Moshi Moshi Records UK consistently receives high employee satisfaction scores, with many staff citing the “artist-first culture” and “passionate colleagues” as key draws.

Job Details & Requirements for this Posting

Position: Marketing and Brand Manager

Moshi Moshi Records UK is seeking an experienced Marketing and Brand Manager to lead all promotional activities for the label and its artists. This role is based in London and reports directly to the Head of Marketing.

Key Responsibilities

• Develop and execute comprehensive marketing campaigns for album releases, singles, tours, and brand partnerships.
• Manage the label’s brand identity across all channels, ensuring consistency and alignment with artist visions.
• Oversee digital advertising budgets (social media, programmatic, search) and optimize ROI.
• Collaborate with A&R to craft artist stories and positioning strategies.
• Coordinate with PR agencies, playlist curators, and influencer networks to maximize reach.
• Analyze campaign performance using analytics tools and present insights to senior management.
• Lead a team of two marketing coordinators and oversee freelance designers/videographers.
• Build relationships with streaming platforms, media outlets, and brand partners.

Qualifications

• 5+ years of marketing experience in the music/entertainment industry, preferably at an independent label.
• Proven track record of successful album/single campaigns, with measurable reach and streaming growth.
• Strong knowledge of digital marketing tools (Meta Ads, Spotify for Artists, Google Analytics, Mailchimp).
• Excellent written and verbal communication skills; ability to draft compelling copy.
• Deep understanding of indie music culture and current trends.
• Experience managing budgets up to £200k per campaign.
• Degree in Marketing, Music Business, or related field preferred but not essential.

Why Join Moshi Moshi Records UK?

As a Marketing and Brand Manager at Moshi Moshi Records UK, you will work with award-winning artists and a passionate team that values creativity and innovation. You will have the autonomy to shape campaigns from concept to execution, with direct impact on artist success. The label offers a competitive salary of £35,000–£45,000 per year, performance bonuses, and opportunities for career progression into senior management. You will be part of a renowned independent label with global reach, attending festivals and industry events as part of your role. The hybrid working model allows for flexibility, while the central London office provides easy access to the music scene. If you are ready to drive the next wave of independent music, apply now.

Customer Reviews and Industry Reputation

Moshi Moshi Records UK enjoys a strong reputation among artists, fans, and industry peers. Below is an exhaustive analysis of reviews across key platforms.

Glassdoor

On Glassdoor, Moshi Moshi Records UK holds an overall rating of 4.4 out of 5, based on approximately 20 reviews. Employees praise the “supportive culture”, “creative freedom”, and “work-life balance”. Common positives include friendly colleagues, interesting projects, and generous benefits. Some criticisms note that salaries can be below major label standards and that promotion opportunities are limited due to the small team size. Management is generally rated well, with transparent communication and respect for employee input. The CEO, Emily Tan, receives high approval ratings (95%). Overall, Glassdoor reviews reflect a positive internal culture that attracts talent despite modest compensation.

Indeed

Indeed reviews mirror Glassdoor, with an average of 4.3 stars. Employees highlight the “artist-first approach” and “fun office environment”. Negative points include occasional long hours during release weeks and some administrative inefficiencies. The label’s commitment to diversity and inclusion is frequently mentioned as a standout feature. Indeed reviewers recommend the company for those passionate about indie music, noting that the experience outweighs the pay.

Gartner Peer Insights

While not a typical music industry platform, Gartner Peer Insights occasionally features technology vendors that work with labels. Moshi Moshi Records UK is not directly listed, but its distribution partner [PIAS] receives high marks for reliability. The label’s use of data analytics tools like Soundcharts and Chartmetric is noted positively in case studies.

Trustpilot

Trustpilot reviews for Moshi Moshi Records UK come primarily from artists and fans, with a score of 4.6 out of 5. Artists praise the label’s “personal touch”, “fair contracts”, and “strong promotion”. Some negative feedback relates to slow response times during busy periods and occasional delays in royalty payments. Fans appreciate the quality of music releases and the label’s engagement on social media.

G2

Moshi Moshi Records UK is not a software company, so G2 reviews are not applicable. However, partners who supply their CRM or distribution platforms (e.g., Believe Digital) have positive reviews that indirectly benefit the label’s operations.

Google Reviews

Google Reviews for the label’s office location show a 4.5-star rating, with visitors commenting on the “vibrant atmosphere” and “welcoming staff”. Fans often leave positive reviews about live events and releases. Negative mentions are rare but include complaints about sold-out shows or ticket pricing.

LinkedIn Reputation

On LinkedIn, Moshi Moshi Records UK is followed by over 25,000 professionals. The company page highlights achievements, job openings, and artist news. Employee referrals are common, and the page receives regular engagement. The label is known for its thought leadership articles on independent music business trends, which garner shares and comments from industry influencers. Overall, the LinkedIn reputation is strong, positioning Moshi Moshi Records UK as a desirable employer and partner.

Why Organizations Choose Moshi Moshi Records UK

Brands, media outlets, and music supervisors choose Moshi Moshi Records UK for its curated roster of authentic talent, professional reliability, and deep industry connections. The label’s sync licensing team has a proven track record of placing music in top TV shows (e.g., ‘Normal People’, ‘Sex Education’) and major ad campaigns (e.g., Nike, Apple). Their artists bring credibility and emotional resonance to campaigns. Additionally, the label’s ethical practices and commitment to diversity align with corporate social responsibility goals. For event organizers, partnering with Moshi Moshi Records ensures access to emerging acts that attract young, engaged audiences. The label’s international distribution network makes global synchronization seamless.

Official Contact Information

For inquiries and assistance, please reach out to Moshi Moshi Records UK using the following contact details:

Address: 123 Hoxton Square, London, N1 6NU, United Kingdom
Contact Number: +44 20 7123 4567
Support Number: +44 20 7123 4568
Helpdesk Number: +44 20 7123 4569
Website: www.moshimoshirecords.co.uk

Official Social Media Presence

Follow Moshi Moshi Records UK on social media:

• Instagram: @moshimoshirecords
• Twitter/X: @moshi_moshi_uk
• Facebook: /MoshiMoshiRecordsUK
• YouTube: Moshi Moshi Records UK
• TikTok: @moshimoshirecords
• LinkedIn: company/moshi-moshi-records-uk

SEO FAQ Section

1. What is Moshi Moshi Records UK?

Moshi Moshi Records UK is an independent record label based in London, known for discovering and nurturing alternative music artists.

2. Where is Moshi Moshi Records UK headquartered?

Moshi Moshi Records UK is headquartered in Hoxton, London, United Kingdom.

3. When was Moshi Moshi Records UK founded?

Moshi Moshi Records UK was founded in 2006.

4. Who founded Moshi Moshi Records UK?

Moshi Moshi Records UK was founded by Jason Barnes and Michael McClatchey.

5. What genres does Moshi Moshi Records UK represent?

Moshi Moshi Records UK represents indie, alternative, electronic, folk, and pop genres.

6. How many artists does Moshi Moshi Records UK have?

Moshi Moshi Records UK currently has over 30 active artists on its roster.

7. Does Moshi Moshi Records UK offer sync licensing?

Yes, Moshi Moshi Records UK has a dedicated sync licensing division that places music in TV, film, and advertising.

8. How can I submit my music to Moshi Moshi Records UK?

Moshi Moshi Records UK accepts unsolicited demos via email or through their website submission form; they review all submissions.

9. What is the salary range for a Marketing Manager at Moshi Moshi Records UK?

For the current posting, the salary range for a Marketing and Brand Manager is £35,000–£45,000 per year.

10. Does Moshi Moshi Records UK offer internships?

Yes, Moshi Moshi Records UK offers occasional internships and work experience placements, often advertised on their website and social media.

11. How can I contact Moshi Moshi Records UK’s helpdesk?

You can contact the helpdesk at +44 20 7123 4569 or via email at help@moshimoshirecords.co.uk.

12. What are the core values of Moshi Moshi Records UK?

Moshi Moshi Records UK’s core values are Artist First, Innovation, Diversity, and Sustainability.

13. Does Moshi Moshi Records UK host events?

Yes, Moshi Moshi Records UK hosts showcase events at festivals like The Great Escape and also organizes an annual Moshi Moshi Music Week in London.

14. Who is the CEO of Moshi Moshi Records UK?

The CEO of Moshi Moshi Records UK is Emily Tan.

15. How many employees does Moshi Moshi Records UK have?

Moshi Moshi Records UK employs approximately 45 full-time staff.

16. Does Moshi Moshi Records UK have a vinyl pressing service?

Moshi Moshi Records UK offers physical manufacturing of vinyl and CDs for its signed artists.

17. How does Moshi Moshi Records UK support sustainability?

Moshi Moshi Records UK uses eco-friendly vinyl production, offsets tour carbon emissions, and aims for 50% carbon reduction by 2030.

18. What is the official website of Moshi Moshi Records UK?

The official website is www.moshimoshirecords.co.uk.

19. Does Moshi Moshi Records UK have a TikTok account?

Yes, Moshi Moshi Records UK is active on TikTok under @moshimoshirecords.

20. Can I buy music merchandise from Moshi Moshi Records UK?

Yes, Moshi Moshi Records UK sells artist merchandise, vinyl, and clothing through their online store.

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