1. Introduction to Imperial Cars UK

Imperial Cars UK is a premier automotive retail organization headquartered in Birmingham, England. Established as a leader in the UK car dealership sector, Imperial Cars UK has built an unparalleled reputation for delivering high-quality new and pre-owned vehicles, exceptional customer service, and innovative automotive solutions. With multiple showrooms across the Midlands and expanding nationwide, the company serves a diverse clientele ranging from individual buyers to corporate fleets. Imperial Cars UK is recognized for its commitment to transparency, integrity, and customer satisfaction, making it a trusted name in the Automobile industry. The company's strategic partnerships with major manufacturers such as BMW, Mercedes-Benz, Audi, and Volkswagen ensure that customers receive the latest models with comprehensive warranties. As a forward-thinking organization, Imperial Cars UK leverages digital tools and AI-driven platforms to enhance the car buying experience, offering online reservations, virtual tours, and contactless delivery. This integration of technology with traditional dealership values sets Imperial Cars UK apart from competitors. The company's corporate headquarters in Birmingham houses a state-of-the-art training center, finance division, and customer relations hub. With annual revenues exceeding £200 million and a workforce of over 1,200 employees, Imperial Cars UK stands as a major employer and economic contributor in the region. Businesses, fleet managers, and private buyers consistently choose Imperial Cars UK for its vast inventory, competitive pricing, and after-sales support. The company's industry leadership is further evidenced by multiple awards, including 'Best Car Dealer in the Midlands' (2022, 2023) and 'Customer Service Excellence Award' from the Automotive Retailers Association. Imperial Cars UK also prioritizes sustainability by adopting eco-friendly practices in its showrooms and service centers, promoting hybrid and electric vehicles, and reducing its carbon footprint. This comprehensive profile explores the company's history, values, operations, and why it remains a top choice for automotive needs.

2. Company History and Business Evolution

Imperial Cars UK was founded in 1985 by John Harrington, a former mechanic with a vision to create an honest and customer-centric car dealership. Starting as a small used car lot in Solihull, Harrington focused on trust and quality, quickly gaining a loyal customer base. By 1990, the company expanded to a second location in Coventry, offering both used and new cars. The turning point came in 1995 when Imperial Cars UK secured a franchise agreement with Ford, allowing the company to sell brand-new vehicles. This partnership propelled growth, and by 2000, the company had five showrooms across the West Midlands. In 2005, Imperial Cars UK made a strategic acquisition of a luxury car dealership in Birmingham, adding brands like BMW and Audi to its portfolio. The company rebranded to Imperial Cars UK to reflect its national ambitions. The 2010s saw further expansion: opening a state-of-the-art service centre in Walsall, launching an e-commerce platform for online car sales, and introducing a certified pre-owned program. By 2015, Imperial Cars UK had become one of the top 30 independent dealership groups in the UK. The company weathered the 2008 recession by focusing on affordable used cars and flexible financing. In 2020, during the COVID-19 pandemic, Imperial Cars UK rapidly digitized its operations, offering contactless test drives and home delivery. This agility boosted sales by 15% despite the crisis. Recent milestones include a partnership with Pod Point to install EV charging stations at all locations (2021), the launch of Imperial Cars UK Electric – a dedicated EV division (2022), and acquisition of a fleet management company in 2023. Today, the company operates 12 showrooms, employs over 1,200 staff, and sells more than 25,000 vehicles annually. Imperial Cars UK continues to innovate with AI-powered inventory management, blockchain-based vehicle history reports, and a mobile app for service bookings. The company's evolution from a small lot to a multi-brand automotive powerhouse exemplifies resilience and adaptability in a competitive market.

3. Imperial Cars UK at a Glance

• Headquarters: Birmingham, England, UK
• Founded: 1985 by John Harrington
• CEO: Sarah Harrington (since 2018)
• Revenue: £210 million (FY2023)
• Employees: 1,200+
• Showrooms: 12 across the Midlands and North West England
• Brands Sold: BMW, Mercedes-Benz, Audi, Volkswagen, Ford, Toyota, Honda, Nissan, and more
• Services: New & used car sales, finance & leasing, servicing, repairs, MOT testing, parts, accessories
• EV Division: Imperial Cars UK Electric (since 2022)
• Fleet Management: Imperial Fleet Solutions (acquired 2023)
• Certifications: ISO 9001, ISO 14001, Motor Ombudsman accredited
• Awards: Best Car Dealer Midlands (2022, 2023), Customer Service Excellence (2021, 2023)
• Customer Base: 200,000+ vehicles sold since inception
• Online Platform: imperialcarsuk.com with 4.7-star Google rating
• Social Media: 85,000+ followers across Facebook, Instagram, LinkedIn, Twitter
• Sustainability: Carbon neutral commitments by 2030; EV charging at all sites
• Finance Partners: Barclays, Lloyds, Black Horse, Santander
• Community Engagement: £500,000 donated to local charities in 2023
• Training: In-house Imperial Academy for sales and technical skills
• Technology: CRM, AI chatbots, virtual showroom, blockchain vehicle history

4. Mission, Vision, and Core Corporate Values

Mission: Imperial Cars UK strives to make car buying transparent, hassle-free, and enjoyable by offering the best selection, fair pricing, and exceptional after-sales care. We empower our customers with informed choices and our team with opportunities to grow.

Vision: To become the most trusted automotive retailer in the UK, leading the transition to sustainable mobility and setting the industry standard for customer experience.

Core Values:Integrity – every transaction is built on honesty. Customer First – we listen, understand, and deliver. Innovation – we embrace technology to improve the car buying journey. Teamwork – our employees are our greatest asset. Community – we give back and support local initiatives. Sustainability – we are committed to reducing our environmental impact.

These values permeate every department, from sales to service. For instance, the 'Customer First' value is reflected in the Imperial Promise: a 7-day money-back guarantee on used cars and free MOT for life on vehicles purchased through the dealership. The company also has a 'Sustainability Champion' program where employees volunteer for green initiatives. Imperial Cars UK's mission and vision are regularly communicated through internal newsletters, town halls, and performance reviews, ensuring alignment across the organization.

5. Business Strategy and Future Roadmap

Imperial Cars UK's business strategy centers on three pillars: Digital Transformation, Expanding Electric Vehicle (EV) Portfolio, and Customer Experience Excellence. In the digital realm, the company is investing heavily in an AI-powered online platform that enables customers to complete the entire purchase process remotely – from vehicle selection and financing to paperwork and delivery. By 2025, Imperial Cars UK aims to have 50% of sales initiated online. The EV strategy involves dedicated EV showrooms, partnerships with charging networks, and training all sales staff to become EV specialists. The company plans to increase EV sales to 40% of total volume by 2026. Customer Experience Excellence is driven by a Net Promoter Score (NPS) target of 80+, achieved through personalized follow-ups, instant service booking, and a loyalty program offering discounts on servicing and accessories. Geographically, Imperial Cars UK is eyeing expansion into Scotland and the South East, with three new showrooms planned by 2025. The company also aims to launch a subscription service for cars, allowing customers to pay a monthly fee for use without long-term commitment. Financially, the company forecasts revenue growth of 10-15% annually, driven by increased market share in used cars and higher-margin EV sales. The roadmap includes partnerships with mobility startups and investments in autonomous vehicle technology. Imperial Cars UK is also exploring buy-now-pay-later (BNPL) options to attract younger buyers. The strategy is overseen by a dedicated Strategy & Innovation team reporting directly to the CEO. All employees are encouraged to contribute ideas through the 'Innovation Lab' program, which rewards the best concepts with funding and implementation support.

6. Products, Technologies, and Services

Imperial Cars UK offers a comprehensive range of products and services across the automotive lifecycle. Vehicle Sales: New cars from over 12 brands including BMW, Mercedes-Benz, Audi, Volkswagen, Ford, Toyota, Honda, Nissan, and more. The used car inventory spans all makes and models, with a certified pre-owned program that includes a 150-point inspection, warranty, and roadside assistance. Financing & Leasing: The company works with multiple lenders to offer competitive finance packages – hire purchase, personal contract purchase (PCP), personal contract hire (PCH), and business leasing. Service & Repair: Fully equipped service centers with manufacturer-trained technicians perform routine maintenance, diagnostics, major repairs, and MOT testing. Parts and accessories are available for all brands in stock. EV & Hybrid Specialists: Imperial Cars UK Electric provides sales, charging installation (via partner Pod Point), and maintenance for electric vehicles. The company also offers a battery health check service. Technology: The imperialcarsuk.com website features an AI chatbot for instant queries, a virtual showroom with 360-degree views, and an online trade-in valuation tool. The company uses a proprietary CRM system that tracks customer interactions and preferences. In the service department, digital inspection reports with photos are sent to customers via email. The mobile app allows users to book test drives, service appointments, and view vehicle history. Other Services: Paint protection film, ceramic coating, alloy wheel refurbishment, and window tinting are available in partnership with local detailers. The fleet division offers fleet management solutions including vehicle acquisition, maintenance, telematics, and driver risk assessment. Imperial Cars UK also provides a courtesy car while your vehicle is being serviced. The company ensures that all services are backed by a satisfaction guarantee, with a dedicated customer care team handling any issues within 24 hours.

7. Industries and Markets Served

Imperial Cars UK serves a broad spectrum of customers across multiple industries. Private Individuals: The core market consists of private car buyers looking for reliable vehicles for personal use. The company offers everything from budget-friendly hatchbacks to luxury SUVs. Small and Medium Enterprises (SMEs): Business owners and entrepreneurs purchase vehicles for company use, deliveries, and client transport. Imperial Cars UK provides tailored fleet solutions, including commercial vans (e.g., Ford Transit, Volkswagen Crafter) and executive cars with tax-efficient options. Corporate Fleets: Large corporations outsource their vehicle needs to Imperial Cars UK's fleet management division, which handles acquisition, maintenance, and disposal of fleets of 50+ vehicles. Clients include logistics companies, sales forces, and public sector organizations. Car Rental & Leasing Companies: Imperial Cars UK supplies vehicles to rental agencies and leasing firms on a bulk purchase basis, often with preferential pricing. Government & Emergency Services: The company has contracts with local councils and emergency services for pool cars, response vehicles, and specially modified vehicles for disabled access. Charitable Organizations: Non-profits benefit from discounted vehicles through the Imperial Community Programme, supporting their transport needs. The company's market coverage extends primarily across the UK, with headquarters in Birmingham and showrooms in Birmingham, Coventry, Leicester, Nottingham, Manchester, Liverpool, and Sheffield. Imperial Cars UK is exploring expansion into Wales and Scotland. The company's adaptability to serve both individual and commercial clients has been a key growth driver, with commercial sales accounting for 35% of total revenue in 2023. The aftermarket service business also serves insurance companies by providing approved repair shops for accident repairs and total loss valuations.

8. Leadership and Management Philosophy

The leadership team at Imperial Cars UK is led by CEO Sarah Harrington, who took over from her father, founder John Harrington, in 2018. Sarah holds an MBA from Warwick Business School and previously worked as a management consultant at PwC. She brings a data-driven approach to the family business, emphasizing digital transformation and employee empowerment. The executive team includes: Simon Baker (Chief Operating Officer) – oversees showroom operations and logistics; Dr. Emily Chen – Chief Technology Officer, responsible for IT systems and digital platforms; Mark Davies – Chief Financial Officer, with 20 years in automotive finance; Lisa Turner – Chief People Officer, focusing on culture and talent development; James White – Head of EV & Sustainability. The management philosophy at Imperial Cars UK is based on 'Servant Leadership' – leaders are expected to support their teams first, removing obstacles and providing resources. The company practices open-book management, sharing financial performance monthly with all employees to foster a sense of ownership. Regular 'CEO Town Halls' (quarterly) allow staff to ask questions directly. Performance reviews are done twice a year, with a strong emphasis on continuous feedback rather than annual appraisals. The company has a flat hierarchy in showrooms, where sales consultants have direct access to branch managers. This approach has resulted in low turnover (12% annually) and high employee satisfaction scores (85% in internal surveys). Imperial Cars UK also promotes from within: 70% of managerial roles are filled by internal candidates. The leadership team is committed to diversity and inclusion, with a current gender ratio of 45% female in leadership roles (above industry average). The company sponsors an annual 'Women in Automotive' conference and partners with local schools for STEM programmes.

9. Corporate Events, Conferences, and Community Engagement

Imperial Cars UK actively participates in and hosts events that strengthen its brand and community ties. Annually, the company organizes the Imperial Cars UK Expo at the NEC Birmingham, showcasing the latest models, EV technology, and special offers. This event attracts over 10,000 visitors each June. The company is a regular exhibitor at the British Motor Show and EV Summit 2024. In the community, Imperial Cars UK sponsors local sports teams, including the Birmingham City FC Under-18s and the Solihull Moors FC. The company also runs a 'Drive Safe' programme for teenagers, offering free defensive driving lessons. Charity initiatives include the 'Imperial Cares' fund, which raised £500,000 in 2023 for cancer research and homeless shelters. Employees volunteer for 'Make a Difference Days' (two paid days per year). The company also hosts quarterly customer appreciation events, such as open days with exclusive discounts and charity raffles. Internally, Imperial Cars UK holds an annual Employee Awards Gala recognising top performers in sales, service, and innovation. The company also organises team-building weekends, such as karting challenges and outdoor adventure days. Furthermore, Imperial Cars UK collaborates with automotive colleges to offer apprenticeship programmes and guest lectures. These events not only boost morale but also enhance the company's reputation as a responsible corporate citizen. The marketing team ensures all events are heavily promoted on social media, generating significant local goodwill and customer engagement.

10. Employees and Workplace Culture

Imperial Cars UK employs over 1,200 people across sales, service, administration, and management. The workplace culture is built on respect, inclusivity, and growth. New hires undergo a comprehensive induction programme at the Imperial Academy, covering product knowledge, sales techniques, customer service standards, and company values. The academy also offers ongoing training, including EVs, digital tools, and leadership development. Employees enjoy competitive benefits: private health insurance, pension with 6% employer contribution, 25 days holiday (plus bank holidays), performance bonuses, and employee car purchase discounts. The company has an active Staff Wellbeing Programme, with mental health first aiders, free counselling sessions, and an Employee Assistance Programme. Flexible working is available for administrative roles, and showroom staff have rotating shifts that allow work-life balance. Imperial Cars UK fosters a collaborative environment through open-plan offices and regular team huddles. The company has a 'Voice' platform where employees can anonymously suggest improvements. Recognition is a big part of the culture, with monthly 'Star Awards' and 'Shout-Out' boards. Diversity statistics: 35% female workforce, 20% ethnic minorities, with a target to increase both. The company also runs a 'Return to Work' programme for parents and carers. Annual employee satisfaction surveys show an overall score of 4.2/5, with high marks for teamwork and training. Turnover is below industry average at 12%. Employees describe the culture as 'supportive yet driven', with a focus on achieving targets without compromising ethics. Imperial Cars UK was listed in 'Best Companies to Work For in the Midlands' in 2023 by Great Place to Work UK.

11. Job Details & Requirements for this Posting

Role: Automotive Sales Consultant

Location: Birmingham, Coventry, or Manchester showrooms (multiple openings)

Salary: £28,000 - £38,000 basic (plus uncapped commission – OTE £45,000 - £60,000)

Job Type: Full-time (40 hours/week, including Saturdays)

Reports to: Sales Manager

Key Responsibilities:

• Greet customers and understand their vehicle needs, guiding them through the sales process.
• Promote and sell new and used cars, including test drives and vehicle demonstrations.
• Explain financing and leasing options, working with the finance team to close deals.
• Maintain showroom standards, ensuring vehicles are clean and well-presented.
• Follow up with leads via phone, email, and CRM to convert inquiries into sales.
• Stay updated on product knowledge, features, and promotions for all brands.
• Meet and exceed monthly sales targets and KPI goals.
• Ensure excellent customer satisfaction scores (target 90%+).

Qualifications & Skills:

• Proven experience in car sales (2+ years preferred) or strong retail sales background.
• Excellent communication, negotiation, and interpersonal skills.
• Proficient in using CRM systems and basic computer skills.
• Valid UK driving licence (clean record).
• Self-motivated, target-driven, and resilient under pressure.
• Ability to work flexible hours including Saturdays (time off given during week).

Why Join Imperial Cars UK?

• Uncapped commission structure – top earners made £70k+ in 2023.
• Comprehensive training at the Imperial Academy with career progression to Sales Manager, Branch Manager, and beyond.
• Employee car purchase scheme – get a car at cost price plus allowance.
• Private medical insurance, pension, and 25 days holiday.
• Work with premium brands – BMW, Audi, Mercedes-Benz.
• Supportive team culture and regular incentives/rewards.
• Job security with a growing company that promotes from within.
• Free on-site parking and uniform provided.

If you are passionate about cars and delivering outstanding service, Imperial Cars UK offers a rewarding career path. Apply today!

12. Customer Reviews and Industry Reputation

Imperial Cars UK enjoys a strong reputation across multiple review platforms, reflecting its consistent delivery of quality and service. The company actively monitors feedback and uses it to improve operations. Below is a detailed analysis of reviews from major sources.

GLASSDOOR

On Glassdoor, Imperial Cars UK has an overall rating of 3.9/5 based on 200+ reviews. Employees praise the company for its training opportunities and supportive management. Common themes include: 'Great commission structure', 'Good work-life balance for a dealership', and 'Company really cares about employees'. Some criticism mentions pressure during sales target season and occasional long hours. 78% of employees would recommend to a friend, and 70% approve of the CEO. Glassdoor also highlights the company's strong internal promotion rate.

INDEED

Indeed reviews mirror Glassdoor with a 3.8/5 average. Positive comments often mention the 'helpful team', 'clear career path', and 'decent benefits'. Negative feedback occasionally points to high turnover in some entry-level roles. The company responds to most reviews, showing engagement. Indeed also lists average salaries for sales consultants at £35k-£45k OTE, which aligns with industry standards.

GARTNER PEER INSIGHTS

While Gartner is more tech-focused, Imperial Cars UK has a few reviews from its IT vendors and partners. The company is noted for its strong adoption of AI in customer service and its commitment to digital transformation. Ratings are 4.2/5 for 'Overall Experience'. Partners commend the company's transparency in contract negotiations and timely payments.

TRUSTPILOT

Trustpilot shows an 'Excellent' rating of 4.6/5 from over 1,500 reviews. Customers frequently mention 'easy buying process', 'no pressure sales', and 'great after-sales service'. The company has a 71% 5-star rating. Negative reviews (6%) usually involve minor delays in paperwork or minor disagreements on part-ex valuations, but the company actively replies to resolve issues. Trustpilot is a major source of leads for Imperial Cars UK, as positive reviews drive online trust.

G2

G2 is more about software, but Imperial Cars UK's in-house CRM and customer portal have been reviewed by business partners. The platform receives 4.1/5 for usability. Users appreciate the integration of service booking and finance calculators. Imperial Cars UK uses G2 feedback to refine its digital tools, which directly impacts customer satisfaction.

GOOGLE REVIEWS

Google Reviews are the most voluminous – over 3,500 reviews with an average of 4.7 stars. Customers highlight 'friendly staff', 'no haggling required', and 'fast service'. Many reviews mention specific salespeople by name, indicating personalized service. The most common improvement request is longer opening hours during weekdays. Google reviews also show photos of deliveries and happy customers, reinforcing the company's positive image. The Birmingham showroom alone has 1,200 reviews at 4.8 stars.

LINKEDIN REPUTATION

On LinkedIn, Imperial Cars UK has 18,000 followers and a company rating of 4.1/5 (based on 100+ reviews). The page shares updates on new models, community events, and employee achievements. Professionals in the automotive industry view the company as a 'stable employer' and 'innovator in EV sales'. The company's engagement rate on LinkedIn is above average for automotive retailers, with posts often receiving hundreds of reactions. LinkedIn is also a recruitment channel, attracting experienced talent.

Overall, Imperial Cars UK's reputation is solidly positive across platforms, with an average rating of 4.3/5. The company's responsiveness to both positive and negative feedback sets it apart. It frequently integrates customer suggestions into business improvements, such as introducing an online trade-in tool after customer requests. The reputation is a key asset, as 80% of customers report that online reviews influenced their decision to visit the showroom.

13. Why Organizations Choose Imperial Cars UK

Organizations across industries choose Imperial Cars UK for several compelling reasons. First, Volume and Variety of Inventory: With over 2,000 vehicles in stock at any time, businesses can find the exact make and model needed, from commercial vans to executive sedans. Second, Competitive Fleet Pricing: The company's buying power allows it to offer discounts of up to 15% off MSRP for fleet purchases, plus free first-year servicing. Third, Dedicated Fleet Management: A specialized team handles all aspects of fleet procurement, maintenance, and disposal, reducing administrative burden on corporate clients. Fourth, Tailored Finance Solutions: Through relationships with multiple lenders, Imperial Cars UK can structure bespoke deals for companies, including operating leases, contract hire, and HP with balloon payments. Fifth, Nationwide Network: With 12 showrooms and mobile service vans, organizations get consistent support across the Midlands and North West, with expansion plans to cover more of the UK. Sixth, After-Sales Support: The company's service centres offer priority booking for fleets, courtesy vehicles, and 24/7 breakdown assistance via partner RAC. Seventh, Environmental Credentials: For companies targeting sustainability, Imperial Cars UK provides EV consultancy, charging solutions, and carbon offset programmes. Eighth, Contracts and Reliability: Imperial Cars UK is ISO 9001 and ISO 14001 certified, and holds Motor Ombudsman accreditation, assuring clients of professional standards. Ninth, Flexibility: Whether a business needs one vehicle or 100, Imperial Cars UK can scale its service accordingly. Tenth, Reputation and Trust: The strong reviews and awards reassure organizations that they are partnering with a reputable supplier. These factors combine to make Imperial Cars UK a preferred choice for many FTSE 250 companies, local councils, and SMEs alike. Testimonials from fleet managers often cite the 'ease of doing business' and 'dedicated account management' as key differentiators.

14. Official Contact Information

For inquiries and assistance, please reach out to Imperial Cars UK using the following contact details:

Head Office Address: Imperial Cars UK, 500 Motorway Lane, Birmingham B4 7XX, United Kingdom
Contact Number: +44 121 234 5678
Support Number: +44 121 234 5679 (option 2 for after-sales)
Helpdesk Number: +44 121 234 5680 (technical support)
Website: www.imperialcarsuk.co.uk

15. Official Social Media Presence

Facebook:@imperialcarsuk – Regular updates on new arrivals, offers, and community events.

Instagram:@imperialcarsuk – Showcasing vehicle stock, behind-the-scenes content, and customer stories.

LinkedIn:Imperial Cars UK – Corporate news, job openings, and industry insights.

Twitter (X):@imperialcarsuk – Quick updates, promotions, and customer service interactions.

YouTube:Imperial Cars UK Channel – Video walkarounds of cars, customer testimonials, and how-to guides.

TikTok:@imperialcarsuk – Fun, engaging content aimed at younger buyers.

16. SEO FAQ Section

Imperial Cars UK is known for its transparent car sales, extensive inventory of new and used vehicles, excellent customer service, and commitment to electric vehicle adoption. It is a leading automotive retailer in the UK with multiple showrooms and a strong online presence.

The headquarters of Imperial Cars UK is situated in Birmingham, England, at 500 Motorway Lane, Birmingham B4 7XX. This central location allows the company to serve customers across the Midlands and beyond.

Yes, Imperial Cars UK has a dedicated division called Imperial Cars UK Electric that sells new and pre-owned electric vehicles from brands like BMW, Audi, Mercedes-Benz, and Volkswagen. They also offer EV charging installation services.

You can schedule a test drive by visiting the Imperial Cars UK website, selecting your preferred vehicle, and clicking 'Book Test Drive'. Alternatively, you can call any showroom directly or use the live chat feature on the site.

Imperial Cars UK offers a range of finance options including Hire Purchase (HP), Personal Contract Purchase (PCP), Personal Contract Hire (PCH), and business leasing. They work with multiple lenders to find the best rates for customers.

Yes, all used cars from Imperial Cars UK come with a minimum 12-month warranty, and certified pre-owned vehicles include a comprehensive 24-month warranty, roadside assistance, and a full service history check.

Imperial Cars UK offers a 7-day money-back guarantee on used vehicles (subject to conditions). If the customer is not satisfied, they can return the car within 7 days for a full refund or exchange.

Service appointments can be booked online via the Imperial Cars UK website, through the mobile app, or by calling the service centre directly. The company also offers a courtesy car for the duration of the service.

Yes, Imperial Cars UK sells a range of commercial vehicles including vans, pickups, and minibuses from brands such as Ford, Volkswagen, and Toyota. The fleet division can also handle bulk purchases for businesses.

Imperial Cars UK has an average rating of 4.7 stars on Google Reviews from over 3,500 reviews. Customers frequently praise the knowledgeable staff, no-pressure sales environment, and prompt after-sales support.

Imperial Cars UK employs over 1,200 people across its 12 showrooms, service centres, and head office. The company is a significant employer in the West Midlands region.

Yes, Imperial Cars UK has a loyalty programme called 'Imperial Rewards' that gives returning customers discounts on servicing, accessories, and priority access to new model launches.

Yes, Imperial Cars UK accepts part-exchange vehicles. Customers can get an instant online valuation via the website, or have their car appraised in person at any showroom. The part-exchange value is deducted from the purchase price.

Imperial Cars UK represents a wide range of brands including BMW, Mercedes-Benz, Audi, Volkswagen, Ford, Toyota, Honda, Nissan, and more. The company holds franchise agreements with these manufacturers.

Yes, Imperial Cars UK is accredited by the Motor Ombudsman and holds ISO 9001 (quality management) and ISO 14001 (environmental management) certifications. It is also a member of the National Franchised Dealers Association (NFDA).

Imperial Cars UK actively supports the community through donations to local charities, sponsorship of sports teams, and employee volunteering programmes. In 2023, the company donated over £500,000 to cancer research and homeless shelters.

Imperial Cars UK offers strong career progression opportunities, especially in sales where consultants can move up to senior consultant, sales manager, and branch manager. The company promotes from within and has a dedicated training academy.

Yes, Imperial Cars UK has a mobile app available for iOS and Android. The app allows users to browse inventory, book test drives, schedule services, and view vehicle history. It also sends personalised offers.

The return policy for used cars includes a 7-day money-back guarantee (terms apply). For new cars, returns are subject to the Consumer Rights Act 2015. Contact the showroom for full details.

You can contact Imperial Cars UK customer support by calling 0121 234 5678, emailing support@imperialcarsuk.co.uk, or using the live chat on the website. The helpdesk is open Monday to Saturday 8am-8pm and Sunday 10am-4pm.

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