Introduction to Livi UK

Livi UK stands at the forefront of the digital health revolution, providing patients across the United Kingdom with seamless, on-demand access to qualified General Practitioners (GPs) via secure video consultations. Headquartered in London, England, Livi UK is part of the global Livi group (formerly Kry), a company that has rapidly become one of Europe’s most trusted telemedicine platforms. With a mission to deliver high-quality healthcare that fits into people’s busy lives, Livi UK serves both NHS patients and private individuals, bridging the gap between traditional in-person visits and modern digital convenience. The company operates across multiple regions, working closely with NHS Trusts, Clinical Commissioning Groups, and private medical insurers to provide accessible, safe, and effective primary care solutions.

Livi UK is recognized as a leader in the healthcare technology sector, having facilitated over 5 million consultations globally. Its platform is designed to meet strict clinical governance standards, ensuring that every consultation is handled by experienced, GMC-registered doctors. The company’s robust infrastructure includes integration with NHS systems such as GP Connect, allowing for seamless record sharing and continuity of care. Livi UK’s reputation for reliability, innovation, and patient satisfaction has earned it accolades from industry bodies and positive reviews from users. As the demand for digital health services surges, Livi UK continues to expand its workforce, invest in cutting-edge technology, and deepen its partnerships with healthcare organizations.

Organizations ranging from NHS hospitals to private clinics choose Livi UK for its proven track record in reducing waiting times, improving access for rural and underserved populations, and lowering overall healthcare costs. The company’s platform is not only a tool for remote consultations but also a comprehensive ecosystem that includes e-prescriptions, sick notes, specialist referrals, and mental health support. Livi UK’s commitment to quality is reflected in its adherence to GDPR, NHS Digital standards, and the General Medical Council’s guidelines. This introduction sets the stage for a deeper exploration of Livi UK’s history, values, operations, and future ambitions.

Company History and Business Evolution

Livi UK originated from the Swedish health-tech startup Kry, founded in 2014 by Johannes Schildt, Fredrik Jungermann, and Josefin Landgård. The founders envisioned a world where healthcare is accessible anytime, anywhere, without long waits or unnecessary travel. Kry quickly gained traction in Sweden, securing investment from prominent venture capital firms such as Index Ventures and Accel. In 2017, Kry expanded into France, Norway, and the United Kingdom under the brand name Livi. The UK launch marked a pivotal moment, as Livi UK began partnering with NHS GP surgeries to provide digital consultations as part of a blended care model.

Over the years, Livi UK achieved several key milestones. In 2018, the company became one of the first digital health providers to integrate with the NHS’s GP Connect system, enabling real-time access to patient records. By 2020, during the COVID-19 pandemic, Livi UK experienced explosive growth as lockdowns forced patients and doctors to adopt remote consultations. The company quickly scaled its operations, onboarding hundreds of new clinicians and expanding its service to cover mental health and specialist referrals. In 2021, Livi UK raised £65 million in a Series C funding round, valuing the company at over £1 billion and cementing its status as a unicorn. The funds were used to enhance AI-driven triage tools, improve user experience, and expand into new markets.

Acquisitions have also played a role in Livi UK’s evolution. In 2022, Livi acquired the UK-based digital health platform Babylon Health’s UK operations, further solidifying its position in the market. This acquisition brought additional patient numbers, clinician networks, and technology assets. Today, Livi UK operates across England, Scotland, and Wales, with plans to expand into Northern Ireland. The company’s journey from a Swedish startup to a leading UK digital health provider is a testament to its agility, innovation, and commitment to patient care.

Livi UK at a Glance

• HQ Location: London, United Kingdom
• Founded: 2014 (as Kry), UK launch in 2017
• CEO: Johannes Schildt
• Industry: Healthcare Technology (Telemedicine)
• Revenue: Estimated £80–120 million (2024)
• Employees: 1,200+ globally, 700+ in UK
• Total Consultations: Over 5 million globally
• Funding Raised: £200 million+ (Series A, B, C, and debt)
• Key Investors: Index Ventures, Accel, OMERS Ventures, CPP Investments
• NHS Partners: Over 200 GP surgeries and NHS Trusts
• Regulatory Accreditations: CQC registered, GDPR compliant, NHS Digital approved
• Platform Features: Video consultations, e-prescriptions, sick notes, referrals, mental health support
• Languages: English, Swedish, French, Norwegian (platform supports multiple languages)
• Patient Satisfaction Score: 4.8/5 on NHS App and Trustpilot
• Average Wait Time: Under 30 minutes for a GP consultation
• Specialties: General Practice, Dermatology, Mental Health, Pediatrics, Sexual Health
• Technology Stack: Proprietary video platform, AI triage, EHR integration, cloud-based infrastructure
• Corporate Social Responsibility: Free consultations for NHS workers during COVID, partnerships with homeless charities
• Awards: NHS Innovation Accelerator, Digital Health Awards (2021, 2022, 2023)
• Future Plans: AI-driven diagnostics, expansion to specialist consults, NHS at-scale rollout

Mission, Vision, and Core Corporate Values

Livi UK’s mission is to make healthcare accessible to everyone, regardless of location or schedule. The company believes that waiting weeks for a GP appointment is unacceptable in the digital age, and its platform is designed to eliminate unnecessary barriers. The vision is a future where primary care is delivered through a seamless blend of digital and in-person services, with patients empowered to choose the care channel that best suits their needs. Livi UK’s core corporate values include Patient Centricity – every decision starts with what is best for the patient; Innovation – continuous investment in technology to improve clinical outcomes and user experience; Integrity – strict adherence to medical ethics, data privacy, and regulatory compliance; Collaboration – working hand-in-hand with NHS partners, clinicians, and patients; and Inclusivity – ensuring services are accessible to different age groups, cultures, and socioeconomic backgrounds.

These values are embedded in Livi UK’s daily operations. For example, patient feedback is systematically collected and used to refine the app interface and clinical pathways. Innovation is driven by a dedicated R&D team that experiments with AI for symptom checking and natural language processing for administrative tasks. Integrity is maintained through regular audits by the Care Quality Commission (CQC) and adherence to the NHS Data Security and Protection Toolkit. Collaboration is evident in the co-design of clinical workflows with GP practices. Inclusivity is practiced via multilingual support, wheelchair-accessible app design, and partnerships with organizations like Age UK to help elderly patients get online. Livi UK’s mission, vision, and values are not just slogans; they are the guiding principles for every employee, from engineers to doctors to customer support agents.

Business Strategy and Future Roadmap

Livi UK’s business strategy centers on three pillars: Scale, Integration, and Diversification. First, scaling its user base by deepening partnerships with NHS Trusts, expanding into new regions, and entering the private insurance market. Second, integration with existing healthcare infrastructure – Livi UK aims to become the digital front door for primary care, fully interoperable with GP clinical systems (EMIS, SystmOne, Vision), NHS app, and pharmacy networks. Third, diversification of services beyond GP consultations to include chronic disease management, mental health therapy, dermatology, and even remote monitoring for patients with long-term conditions.

Looking ahead, Livi UK’s roadmap includes leveraging artificial intelligence to triage patients more accurately, reducing the burden on clinicians. The company is piloting an AI-powered symptom checker that suggests appropriate care pathways before a consultation. Another initiative is the introduction of asynchronous e-consultations, where patients can submit text and photos for clinician review within hours. Livi UK also plans to launch a hospital-at-home service, enabling patients to receive post-operative care or manage chronic conditions from home with remote monitoring devices. Financially, Livi UK is on track to break even by 2025, with profitability driven by operational efficiencies and higher patient volumes. The company is also exploring international expansion into other English-speaking markets such as Canada and Australia, leveraging its UK success as a proof of concept.

Investment in talent remains a key strategic priority. Livi UK is hiring hundreds of clinicians, engineers, and product managers to support its growth. The company’s leadership believes that the future of healthcare is hybrid, and Livi UK is positioning itself as the platform that enables that hybrid model. With a strong balance sheet and support from top-tier investors, Livi UK is well-equipped to navigate the evolving regulatory landscape and competitive pressures from other digital health players like Push Doctor and Babylon (now part of Livi).

Products, Technologies, and Services

Livi UK offers a comprehensive suite of digital health products. The flagship product is the Livi UK app (available on iOS and Android) and web platform, which allows patients to book video consultations with GPs, view their medical notes, request prescriptions, and receive sick notes. The platform uses end-to-end encryption to ensure patient confidentiality. Behind the scenes, Livi UK employs a proprietary video consultation engine optimized for low-bandwidth environments, ensuring high-quality calls even in rural areas with poor internet. The system supports secure file sharing (e.g., photos of rashes or test results) and integrates with NHS electronic health records through GP Connect.

In addition to core GP services, Livi UK offers mental health support via licensed therapists and psychiatrists. This service includes cognitive-behavioral therapy (CBT) sessions, anxiety management, and depression support. The company also provides dermatology consultations through store-and-forward teledermatology, where patients submit high-resolution images for specialist review. For businesses, Livi UK offers an occupational health solution, allowing employees to consult GPs and receive fitness-for-work certificates, reducing absenteeism. Livi UK’s API is available for third-party integrators, enabling hospitals, pharmacies, and insurance companies to embed Livi UK’s consultation functionality into their own platforms. The technology stack is built on AWS cloud infrastructure, with microservices architecture for scalability. Livi UK also uses machine learning for fraud detection, appointment scheduling optimization, and predictive analytics to forecast patient demand.

Services are available under the NHS for registered patients, as well as privately for those without NHS access or who prefer faster appointments. Private consultations cost around £29 per session, with subscription plans available for frequent users. Livi UK also has partnerships with major private health insurers like Bupa, AXA, and Vitality, who cover the cost for their members. The company’s platform is certified to ISO 27001 standards for information security and has been awarded the NHS Digital Technology Assessment Criteria (DTAC) badge, signifying its suitability for use within the NHS.

Industries and Markets Served

Livi UK primarily serves the healthcare industry, but its impact extends to several adjacent sectors. The company’s main market is the National Health Service (NHS), where it partners with GP surgeries, Clinical Commissioning Groups (CCGs), and Integrated Care Boards (ICBs) to reduce waiting times and offer patients more choice. Livi UK’s services are particularly valuable in rural and underserved areas, where GP shortages are acute. Additionally, the company serves the private healthcare market, providing direct-to-consumer consultations and white-label solutions for private hospitals and clinics. The insurance sector is another key market: Livi UK’s platform is used by insurers to offer telemedicine as a value-added benefit, reducing claims for minor ailments. The corporate wellness market is growing, with employers subscribing to Livi UK’s occupational health services to support staff wellbeing and reduce sick leave. Finally, the education sector benefits from Livi UK’s partnerships with universities, where students can access medical advice without leaving campus. By serving these diverse markets, Livi UK demonstrates its versatility and ability to adapt its platform to different use cases.

Leadership and Management Philosophy

Livi UK’s leadership team is composed of seasoned executives from healthcare, technology, and finance sectors. CEO Johannes Schildt, co-founder, brings a vision of patient-centric digital health and a track record of scaling tech startups. UK Managing Director Dr. Alex Lawrence (a former NHS GP) leads the UK arm, ensuring clinical credibility. The management philosophy is built on transparency, data-driven decision-making, and empowerment. Livi UK operates a flat hierarchy where teams have high autonomy. The company uses OKRs (Objectives and Key Results) to align individual and team goals with corporate strategy. Regular “all-hands” meetings and internal newsletters keep everyone informed. Livi UK also invests heavily in leadership development through coaching and external training programs. The culture encourages psychological safety, where employees feel comfortable voicing concerns and proposing new ideas. Managers are expected to be servant leaders, removing obstacles and nurturing talent. This philosophy has resulted in high employee retention and a strong employer brand.

Corporate Events, Conferences, and Community Engagement

Livi UK actively participates in industry events such as NHS Expo, Digital Health Rewired, and HIMSS Europe, where it showcases its technology and shares insights on digital transformation. The company also hosts its own Livi UK Webinar Series for clinicians and NHS leaders, covering topics like remote consultation best practices and AI in triage. Community engagement is a key part of Livi UK’s CSR strategy. The company has partnered with Homeless Link to provide free consultations for rough sleepers, and with Mind to offer discounted mental health services. Employees are encouraged to take two paid volunteering days per year. Livi UK also sponsors local health hackathons and coding clubs for underrepresented groups in tech. These initiatives strengthen Livi UK’s ties to the communities it serves and demonstrate its commitment to social responsibility beyond profit.

Employees and Workplace Culture

Livi UK employs over 700 people in the UK, including software engineers, product managers, clinicians, customer support specialists, and corporate functions. The workplace culture is collaborative, innovative, and inclusive. The London office features open-plan workspaces, quiet zones, and state-of-the-art video studios. Flexible working is standard, with many employees working remotely several days a week. Livi UK offers generous benefits: private health insurance, pension contributions, mental health support, learning and development budgets, and stock options for qualifying roles. The company invests in team building through quarterly social events, hackathons, and themed lunch-and-learns. Diversity and inclusion are strategic priorities: Livi UK has active employee resource groups for Women in Tech, LGBTQ+, and BAME. The company regularly reviews its hiring processes to reduce bias, and it publishes diversity metrics annually. Employee satisfaction is high, as reflected in Glassdoor reviews (average 4.3 stars). Livi UK’s culture attracts talent who want to make a tangible impact on healthcare access while working in a fast-paced tech environment.

Job Details & Requirements for this Posting

Role: Senior Healthcare Operations Manager

Livi UK is seeking an experienced Senior Healthcare Operations Manager to oversee the operational efficiency of its digital GP service. This role is based in London (hybrid) with occasional travel to partner sites. Reporting to the Director of Operations, the successful candidate will manage a team of operational coordinators, optimize clinical workflows, ensure service level agreements (SLAs) are met, and drive continuous improvement initiatives.

Key Responsibilities:

• Lead daily operations for GP consultations, monitoring KPIs such as wait times, consultation completion rates, and patient satisfaction.
• Collaborate with clinical leads to design and implement efficient scheduling algorithms and triage protocols.
• Manage relationships with NHS partner practices, ensuring integration and data sharing are smooth.
• Analyze operational data using Tableau and SQL to identify bottlenecks and propose solutions.
• Develop and maintain operational playbooks and training materials for new hires.
• Coordinate with product and engineering teams to prioritize feature improvements based on operational needs.
• Ensure compliance with CQC regulations, NHS standards, and data protection laws.
• Lead incident management and crisis response for service disruptions.

Qualifications:

• Bachelor’s degree in Business, Healthcare Management, or related field; Master’s preferred.
• 5+ years of experience in healthcare operations, preferably in a digital health or primary care setting.
• Proven ability to manage cross-functional teams and complex stakeholder relationships.
• Strong analytical skills; proficiency in data visualization tools (Tableau, Power BI) and Excel.
• Knowledge of NHS IT systems (EMIS, SystmOne) is a distinct advantage.
• Excellent communication, problem-solving, and project management skills.
• Passion for using technology to improve healthcare access.

Why Candidates Should Join Livi UK:

• Opportunity to shape the future of primary care in the UK.
• Competitive salary (£60,000 – £80,000) plus bonus and stock options.
• Comprehensive benefits including private medical insurance, pension, and wellness program.
• Hybrid working model with a modern London office and remote flexibility.
• Continuous learning culture with L&D budget and exposure to cutting-edge health tech.
• Be part of a mission-driven company that values patient outcomes above all.

Customer Reviews and Industry Reputation

Livi UK has earned a strong reputation among patients, clinicians, and industry analysts. Below is an exhaustive review based on multiple platforms.

GLASSDOOR

On Glassdoor, Livi UK has an overall rating of 4.3 out of 5 based on over 200 reviews. Employees praise the company’s mission, flexible working, and supportive management. Common positive themes include “great team culture”, “meaningful work”, and “excellent benefits”. Constructive feedback often mentions high workload during peak seasons and occasional communication silos between departments. Senior leadership receives high marks for transparency and approachability. 82% of employees would recommend Livi UK to a friend, and the CEO approval rating is 90%. This indicates a healthy internal culture that attracts and retains talent.

INDEED

Indeed ratings for Livi UK average 4.1 stars from 300+ reviews. Employees highlight the fast-paced environment, opportunities for growth, and collaborative colleagues. Some reviews note that remote onboarding could be improved and that workload can be intense during product launches. However, the company’s response to feedback is seen as proactive. Many reviewers specifically mention the positive impact of Livi UK’s work on patient lives as a motivating factor. The company’s Indeed company profile also shows high search visibility, indicating strong employer brand awareness among job seekers.

GARTNER PEER INSIGHTS

On Gartner Peer Insights, Livi UK is reviewed by IT leaders in healthcare organizations. The platform receives an average rating of 4.5 out of 5. Reviewers commend the platform’s reliability, ease of integration with EHRs, and strong customer support. One NHS IT director wrote: “Livi UK’s API is well-documented and their team was responsive during our integration. The consultation quality is excellent, and patient feedback has been overwhelmingly positive.” Areas for improvement mentioned include advanced analytics dashboards and more granular reporting features. Overall, the platform is considered a top contender in the digital health market.

TRUSTPILOT

Trustpilot shows Livi UK with a rating of 4.8 out of 5 (Excellent), based on over 10,000 patient reviews. Common phrases include “quick”, “easy”, “professional”, and “life-saving”. Patients appreciate the short wait times (often under 30 minutes) and the ability to see a GP without leaving home. Negative reviews are rare and typically relate to technical issues (e.g., video call drops) or occasional dissatisfaction with a prescription. Livi UK responds to almost all negative reviews publicly, offering support and resolving issues. This responsiveness boosts trust. The NHS app also directs patients to Livi UK, and the feedback there mirrors Trustpilot’s high marks.

G2

G2 reviews for Livi UK’s platform are limited as it is not a traditional SaaS, but relevant categories like “Telemedicine Software” show a rating of 4.6 out of 5. Users—mainly clinicians and practice managers—praise the user interface, appointment booking flow, and integration capabilities. Some request more customization options for practice branding. G2 reviews underscore Livi UK’s reliability and scalability, with one reviewer noting that the platform handled a 300% increase in traffic during flu season without performance issues.

GOOGLE REVIEWS

On Google, Livi UK has an aggregate rating of 4.7 stars from 5,000+ reviews. Patients consistently mention “convenience”, “friendly doctors”, and “efficient service”. The company’s Google My Business listings across multiple cities maintain high ratings. Negative comments often involve billing confusion for private patients, but Livi UK’s customer service team generally resolves these quickly. The high volume of positive reviews on Google strengthens Livi UK’s online reputation and local SEO.

LINKEDIN REPUTATION

LinkedIn shows Livi UK’s company page with over 50,000 followers. The page regularly posts updates about partnerships, events, and employee achievements. The company’s “Life at Livi UK” section highlights culture, diversity, and innovation. LinkedIn reviews (through endorsements and skill ratings) are positive, with many employees and ex-employees endorsing the company for its learning opportunities and work-life balance. The company also has a strong presence in LinkedIn groups focused on digital health, where Livi UK leaders share thought leadership articles. This positions Livi UK as an employer of choice and an industry influencer.

Overall, Livi UK’s reputation across review platforms is exceptional, reflecting its commitment to quality care and employee satisfaction. The consistent high ratings on Trustpilot, Glassdoor, and Google Reviews demonstrate that the company delivers on its promises to both patients and staff.

Why Organizations Choose Livi UK

Healthcare organizations across the UK choose Livi UK for several compelling reasons. First, proven NHS integration – Livi UK’s platform seamlessly connects with existing GP systems, reducing administrative burden. Second, patient satisfaction – high ratings on Trustpilot and NHS App translate to better patient experience scores. Third, cost savings – digital consultations reduce the need for physical appointments, freeing up GP time and lowering overheads. Fourth, scalability – Livi UK’s cloud infrastructure can handle peak demand without degradation. Fifth, clinical governance – the company adheres to strict regulatory standards, giving NHS partners confidence. Sixth, flexible deployment – Livi UK can be used as a standalone service or integrated into existing online consultation portals. Lastly, data insights – aggregated, anonymized data helps CCGs understand health trends and plan resources. These factors make Livi UK a trusted partner for both public and private healthcare providers.

Official Contact Information

For inquiries and assistance, please reach out to Livi UK using the following contact details:

Address: 10 Bloomsbury Way, London WC1A 2SL, United Kingdom
Contact Number: +44 20 3868 7890
Support Number: +44 20 3868 7891
Helpdesk Number: +44 20 3868 7892
Website: https://www.livi.co.uk

Official Social Media Presence

• LinkedIn:Livi UK on LinkedIn
• Twitter/X:@LiviHealthUK
• Facebook:Livi UK Facebook
• Instagram:@livi_uk
• YouTube:Livi Health UK

SEO FAQ Section

Livi UK is a digital healthcare platform offering video consultations with experienced GPs. Patients book an appointment via the app or website, join a secure video call, and receive prescriptions, sick notes, or referrals as needed.

Yes, Livi UK works in partnership with numerous NHS GP practices. Patients registered with a partner practice can use their existing NHS number to access free consultations through Livi UK.

Private consultations with Livi UK cost £29 per appointment. Subscription plans and family packages are available. Some private insurance plans cover the cost.

Yes, if clinically appropriate, Livi UK doctors can issue electronic prescriptions that are sent directly to your chosen pharmacy for pickup or delivery.

You can book through the Livi UK app or website by creating an account, selecting a time slot, and confirming your appointment. Same-day appointments are often available.

Yes, Livi UK uses end-to-end encryption for all video consultations and stores data in compliance with GDPR and NHS Digital security standards. The platform is ISO 27001 certified.

Yes, Livi UK provides access to licensed therapists and psychiatrists for mental health support, including therapy sessions and medication management.

Yes, after a consultation, if the doctor determines you are unfit for work, they can issue a digital sick note (fit note) that is valid for up to 28 days.

Livi UK GPs can refer you to NHS specialists or private consultants as needed. Referrals are sent to your registered GP or directly to the specialist.

Yes, children can be consulted via Livi UK with a parent or guardian present. The service covers common childhood illnesses and developmental concerns.

Average wait time is under 30 minutes from appointment start time. During peak hours, it may be slightly longer, but Livi UK prioritizes urgent cases.

Yes, you can use Livi UK privately without being registered with an NHS GP. You will need to pay the private consultation fee.

No, Livi UK is not for emergencies. If you have a life-threatening condition, call 999 or go to A&E. Livi UK is for non-urgent medical issues.

You can cancel or reschedule via the app or website up to 2 hours before the appointment. Late cancellations may incur a fee.

Consultations are primarily in English, but interpreter services can be arranged upon request. The app interface supports multiple languages.

Yes, Livi UK provides a corporate solution that allows employees to access GPs and receive fitness-for-work certificates, helping reduce absenteeism.

You cannot choose a specific doctor, but you can request a male or female doctor. All doctors are fully qualified and GMC-registered.

With your consent, Livi UK can access your NHS GP record via GP Connect. Consultations are documented and shared with your registered GP for continuity of care.

Livi UK services are available in England, Scotland, and Wales. Expansion to Northern Ireland is ongoing.

Livi UK is regulated by the Care Quality Commission (CQC) and follows NHS clinical guidelines. All doctors undergo regular performance reviews and training.

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