Introduction to Kry UK

Kry UK represents the British arm of Kry, a pioneering Swedish digital healthcare company that has transformed access to medical consultations across Europe. Headquartered in London with a strong remote-working culture, Kry UK has established itself as a cornerstone of the National Health Service’s (NHS) digital transformation agenda. The company’s flagship app allows patients to consult with doctors, nurses, and therapists via video calls, reducing wait times and improving healthcare accessibility. With a market reputation for clinical excellence and technological innovation, Kry UK is recognized as a leader in the telemedicine sector, serving millions of users across England, Scotland, and Wales. Organizations ranging from GP surgeries to large hospital trusts rely on Kry UK’s secure, GDPR-compliant platform to streamline patient pathways and reduce administrative burdens. As the healthcare industry accelerates its adoption of digital tools, Kry UK stands at the forefront, blending AI-driven triage with human expertise to deliver care that is both efficient and empathetic. The company’s commitment to quality is underscored by its partnerships with the NHS and accreditation from the Care Quality Commission (CQC), ensuring that every interaction meets stringent clinical standards.

Company History and Business Evolution

Kry was founded in 2014 by Johannes Schildt, Fredrik Jungedal, and Josefin Lundström in Stockholm, Sweden, with a vision to make healthcare accessible to everyone, regardless of location. The service launched in Sweden in 2015, quickly gaining traction by offering same-day video consultations with licensed physicians. In 2017, Kry UK was established as part of the company’s international expansion, opening an office in London and integrating with the NHS’s GP at Hand model. A pivotal milestone came in 2018 when Kry UK secured a £66 million Series B funding round led by Index Ventures, accelerating its growth in the UK market. The company continued to innovate, launching a mental health service in 2020 and introducing an AI-based symptom checker in 2021. During the COVID-19 pandemic, Kry UK’s platform saw a 300% surge in consultations, cementing its role as a critical infrastructure for remote healthcare. In 2022, Kry acquired the German telemedicine provider TeleClinic, further expanding its European footprint. Today, Kry UK operates as a fully regulated digital healthcare provider, processing over 2 million consultations annually and continuously rolling out new features such as prescription delivery and integration with wearable health devices. The company’s evolution reflects a steady march toward a fully integrated, patient-centered healthcare system where technology bridges the gap between demand and supply.

Kry UK at a Glance

• Headquarters: London, United Kingdom (global HQ in Stockholm, Sweden)
• Founded: 2014 (Sweden), UK operations launched 2017
• CEO: Johannes Schildt
• Industry: Digital Healthcare / Telemedicine
• UK Employees: Approximately 400 (global ~1,200)
• Annual Consultations (UK): Over 2 million
• Regulation: Care Quality Commission (CQC) registered
• Key Investors: Index Ventures, Accel, Bonnier
• Revenue (est.): £80 million (global), £30 million (UK)
• Specialties: Video consultations, mental health, dermatology, physiotherapy
• Technology: Proprietary telehealth platform, AI symptom checker, EHR integration
• Partnerships: NHS, Boots, AXA Health
• Languages: App available in English, Swedish, Norwegian, German, French
• Patient Satisfaction: 4.8/5 on Trustpilot
• Average Wait Time: Under 15 minutes
• Available Hours: 7 AM – 11 PM daily
• Accreditations: ISO 27001, Cyber Essentials Plus
• Market Presence: Sweden, UK, Germany, Norway, France
• Recent Acquisition: TeleClinic (2022)
• Future Goal: 10 million UK users by 2025

Mission, Vision, and Core Corporate Values

Mission: Kry UK’s mission is to provide accessible, affordable, and high-quality healthcare to everyone, anytime, anywhere. By leveraging technology, the company aims to remove barriers such as long waiting times, geographical distance, and limited clinic hours.

Vision: To become the leading digital healthcare provider in Europe, setting the standard for patient-centered, technology-empowered medical services.

Core Values:Patient First – All decisions are made with the patient’s well-being at the center. Innovation Driven – Continuous improvement through AI and user-centric design. Clinical Integrity – Adherence to the highest medical standards and data security. Inclusivity – Services tailored to diverse populations, including non-English speakers and those with disabilities. Collaboration – Partnership with the NHS and other healthcare stakeholders to integrate digital care seamlessly. Transparency – Clear communication of treatments, costs, and data usage policies.

Business Strategy and Future Roadmap

Kry UK’s business strategy focuses on three pillars: expansion of service lines, deep integration with national health systems, and leveraging artificial intelligence to enhance clinical decision-making. In the near term, the company plans to introduce chronic disease management programs, allowing patients with conditions like diabetes or hypertension to receive ongoing remote monitoring and virtual check-ups. A key part of the roadmap is the development of a comprehensive health data platform that gives patients ownership of their medical records while providing anonymized data to researchers for public health insights. Kry UK is also exploring partnerships with employers to offer occupational health services, reducing absenteeism through accessible care. Geographically, the company aims to consolidate its position in the UK while expanding into new regions like Ireland and the Netherlands. Investment in AI will focus on automating administrative tasks, such as appointment scheduling and prescription renewals, freeing clinicians to focus on complex cases. Notably, Kry UK is piloting a “telehealth-first” model with several NHS Clinical Commissioning Groups (CCGs), where digital consultations are the primary access point, with physical clinics reserved for in-person procedures. This model aligns with the NHS Long Term Plan, which envisions 30% of all appointments being virtual by 2026. Furthermore, Kry UK is investing in patient engagement tools, including AI-powered health coaching and mental health chatbots, to promote preventive care and reduce hospital admissions.

Products, Technologies, and Services

Kry UK offers a suite of digital health products designed for both patients and healthcare providers:

• Kry App (Patient-Facing): A mobile application that allows users to book video consultations with doctors, nurses, and therapists. Features include real-time chat, secure photo sharing, prescription generation sent to partner pharmacies (e.g., Boots), and a symptom checker powered by machine learning.
• Kry for Clinicians: A web-based and mobile platform used by healthcare professionals to manage patient queues, access medical history, write e-prescriptions, and integrate with NHS systems like EMIS and SystmOne.
• Kry Mental Health: A dedicated service offering cognitive behavioral therapy (CBT) and counseling via video, with a focus on anxiety, depression, and stress management. Patients are matched with accredited therapists within 48 hours.
• Kry for Business: Employee wellness programs that provide on-demand consultations for staff, reducing presenteeism and improving productivity. Employers receive anonymized reports on usage trends.
• AI Symptom Checker: A triage tool that uses natural language processing to assess symptoms and recommend appropriate care levels, integrated directly into the NHS 111 pathway.
• Integration APIs: Open APIs allowing third-party health apps and wearables (e.g., Fitbit, Apple Health) to share data with the Kry platform, enabling holistic patient monitoring.

Technologically, Kry UK relies on a secure, cloud-based infrastructure hosted on Amazon Web Services (AWS) with end-to-end encryption. The platform meets the highest regulatory standards, including ISO 27001 and Cyber Essentials Plus, ensuring patient data remains confidential. The company’s proprietary video engine optimizes bandwidth to deliver HD quality even in low-connectivity areas, crucial for rural patients. Additionally, Kry UK uses natural language processing to automatically generated clinical notes from consultations, reducing documentation time by 40%.

Industries and Markets Served

Kry UK primarily serves the healthcare industry, but its impact spans several adjacent sectors:

• Primary Care: General practice consultations for acute and chronic conditions.
• Occupational Health: Companies in retail, tech, and finance use Kry UK to provide staff with immediate medical advice, reducing sick days.
• Insurance: Private health insurers like AXA and Bupa partner with Kry UK to offer policyholders direct access to virtual GPs.
• Pharmacy: Integration with high-street pharmacies for prescription fulfillment.
• Mental Health Services: Therapy and counseling for individuals and organizations.
• Education: Universities contract Kry UK to support student health centers, especially during flu seasons.
• Government: NHS trusts and local authorities use the platform for vulnerable populations, including homeless shelters and care homes.

The company’s market focus is urban and suburban areas in England, with a expanding reach into Scotland and Wales. Demographically, Kry UK users skew younger (25-45) but the platform is increasingly adopted by elderly patients due to the convenience of not traveling. In a 2023 survey, 78% of users said Kry UK replaced a physical GP visit entirely.

Leadership and Management Philosophy

Kry UK’s leadership team is led by Johannes Schildt, CEO, who maintains a hands-on approach to product vision and regulatory affairs. The UK-specific operations are overseen by Dr. Alice Harper, Medical Director, and James Treloar, General Manager UK. The management philosophy is rooted in agile leadership and clinical safety—decisions are data-driven but always vetted by medical professionals. The company emphasizes a “fail fast, learn faster” culture for technology development, while clinical protocols remain strictly evidence-based. Internal communication is transparent via weekly all-hands meetings and an open-door policy for all staff. Leadership believes in empowering frontline clinicians to propose system improvements, leading to several product features that originated from doctor feedback. Regular training on digital ethics and data privacy is mandatory for all managers.

Corporate Events, Conferences, and Community Engagement

Kry UK actively participates in healthcare innovation conferences such as HIMSS Europe, NHS Expo, and Digital Health Rewired, where it showcases its platform and shares best practices. The company hosts an annual “Kry Health Summit” that brings together policymakers, clinicians, and tech leaders to discuss the future of remote care. In the community, Kry UK runs free health screening events in underserved areas and offers discounted consultations for low-income patients. The company has a “Kry for Schools” program that provides mental health resources to teenagers. Additionally, Kry UK employee volunteers regularly participate in local charity runs and health awareness campaigns, aligning with the company’s mission to improve public health.

Employees and Workplace Culture

Kry UK employs a diverse workforce of approximately 400 people in the UK, including software engineers, product managers, medical advisors, customer support agents, and regulatory specialists. The workplace culture is remote-first, with a London co-working space available for team collaboration. Employees enjoy flexible hours, generous parental leave, and a dedicated mental health allowance. The company fosters a culture of continuous learning through internal workshops, conference reimbursements, and a subscription to a professional development platform. Kry UK also prioritizes feedback through quarterly engagement surveys; the most recent scored 85% employee satisfaction. Diversity and inclusion are supported by employee resource groups for women in tech, LGBTQ+ colleagues, and parents. The company also offers a “stay bonus” to retain top talent during high-demand periods.

Job Details & Requirements for this Posting

Position: Senior Product Manager (Digital Health)
Location: London, UK (Hybrid: 2 days/week in office)
Salary: £65,000 - £85,000 per annum + benefits
Job Type: Full-time, Permanent
Reports to: Head of Product, UK

Responsibilities

• Define and own the product roadmap for Kry UK’s patient-facing mobile app, aligning with business goals and clinical requirements.
• Lead cross-functional squads of engineers, designers, and clinical advisors to deliver features that improve patient experience and operational efficiency.
• Conduct user research (interviews, A/B testing) to validate hypotheses and prioritize backlog items.
• Monitor key performance indicators (KPI) such as consultation conversion rate, app retention, and net promoter score (NPS).
• Collaborate with the NHS integration team to ensure compliance with national digital standards (e.g., GP Connect).
• Analyze competitive landscape and emerging telemedicine regulations to inform strategic decisions.
• Present product updates to senior leadership and external stakeholders during partner meetings.

Qualifications

• 5+ years of product management experience, at least 2 in a regulated industry (healthcare, fintech, or insurance).
• Demonstrated success in launching and iterating on B2C mobile products with >1M MAU.
• Strong understanding of agile methodologies and experience with JIRA, Confluence, and analytics tools (Amplitude, Mixpanel).
• Excellent communication skills with ability to translate clinical jargon into actionable product specs.
• Preferred: Bachelor’s degree in Computer Science, Business, or Life Sciences; MBA is a plus.
• Familiarity with NHS digital frameworks (e.g., DCB0129, CAS alerts) preferred but not required.

Why Join Kry UK?

You will be part of a mission-driven company that directly improves patients’ lives. Kry UK offers competitive compensation including stock options, private health insurance, and a dedicated learning budget. You will work with some of the brightest minds in digital health while enjoying a supportive, flexible work environment. The product team has a strong track record of shipping features that have reduced average wait times by 20%. Plus, you will have direct visibility to executive leadership and the opportunity to shape the future of NHS digital transformation.

Customer Reviews and Industry Reputation (1200+ words)

Kry UK maintains a stellar reputation across multiple review platforms, reflecting its commitment to quality care and user satisfaction. The company’s Trustpilot rating of 4.8 out of 5, based on over 15,000 reviews, is a testament to consistent positive experiences. Patients frequently highlight the convenience of same-day appointments, the professionalism of clinicians, and the user-friendly interface. The following subsections provide a deep dive into specific platforms:

GLASSDOOR

On Glassdoor, Kry UK holds a 4.2-star rating from employees. Reviewers praise the company’s mission-driven culture, flexible work arrangements, and collaborative teams. Common positives include “transparent leadership” and “meaningful work.” Some negative comments mention fast-paced deadlines and occasional silos between engineering and clinical teams. Overall, 84% of employees would recommend Kry UK to a friend, and the CEO approval rating is 90%.

INDEED

Indeed reviews average 4.0 stars. Employees appreciate the competitive salary and benefits package, particularly the wellness allowance and stock options. The work-from-home policy is frequently cited as a major perk. Criticisms include limited career progression for non-tech roles and occasional overtime during major product launches. However, the general sentiment remains positive, with many noting the supportive management.

GARTNER PEER INSIGHTS

Kry UK is featured on Gartner Peer Insights as an example of a “telemedicine solution for enterprise healthcare.” IT leaders from NHS trusts rate the platform 4.5/5 for reliability, security, and interoperability. One review states, “Kry UK’s API simplifies integration with our legacy EHR, and the compliance documentation is thorough.” Another notes the “AI triage feature reduced our call center volume by 25%.”

TRUSTPILOT

Trustpilot is where Kry UK shines. With 4.8 stars and 84% “Excellent” ratings, patients consistently rate their experience highly. Typical excerpts include: “I saw a doctor within 10 minutes; the consultation was thorough and the prescription sent to my local pharmacy instantly.” Negative reviews (only 3%) often cite technical glitches like video lag, which the company addresses proactively with refunds and updates.

G2

On G2, Kry UK’s product is rated 4.6 stars in the “Telehealth Software” category. Users from healthcare organizations commend the customizable patient intake forms and robust reporting. A small business owner wrote, “We offer Kry to our 50 employees—uptake is 70% because it’s so simple to use.” The software is ranked #2 for “Best Support” in its category.

GOOGLE REVIEWS

Google reviews for Kry UK (app listing) average 4.7 stars with over 50,000 ratings. Users highlight the app’s speed and the politeness of doctors. A typical 5-star review: “This app saved me hours in A&E. The doctor was empathetic and prescribed the right medication.” The few 1-star reviews usually involve billing disputes which Kry UK resolves individually.

LINKEDIN REPUTATION

On LinkedIn, Kry UK is recognized as a top place to work in the health tech sector, with over 50,000 followers. The company’s content strategy includes sharing clinical research, employee spotlights, and thought leadership articles. Endorsements from industry influencers like Dr. Harry Bolton (NHS Digital) reinforce its credibility. The LinkedIn community praises Kry UK’s role in transforming primary care and its ethical approach to data use.

Why Organizations Choose Kry UK

Organizations partner with Kry UK for several key reasons: proven clinical outcomes (e.g., 95% of consultations resolve without needing a follow-up in-person visit), cost efficiency (primary care costs reduced by 30% per patient), regulatory expertise (CQC registration and NHS Digital standards compliance), and patient satisfaction (NPS of +84). Additionally, the platform’s scalability allows NHS trusts to offload routine consultations, freeing GP bandwidth for complex cases. For private companies, Kry UK offers a turnkey occupational health solution that integrates with existing HR systems. The company also provides white-label options for health insurers wanting to offer branded virtual care.

Official Contact Information

For inquiries and assistance, please reach out to Kry UK using the following contact details:

Address: 123 Cannon Street, London EC4N 5AF, United Kingdom
Contact Number: +44 20 7138 2800
Support Number: +44 800 123 4567
Helpdesk Number: +44 20 7138 2999
Website: https://www.kry.co.uk/

Official Social Media Presence

• LinkedIn:HealthTransit on LinkedIn
• Twitter: @KryUK
• Facebook: facebook.com/KryUK
• Instagram: @kry_uk
• YouTube: youtube.com/KryUK

SEO FAQ Section

Kry UK provides video consultations with doctors, nurses, and therapists for general health, mental health, and specialist advice. Services include AI symptom checking, prescription issuance, and integration with NHS systems.

Yes, Kry UK is available to patients across England, Scotland, and Wales. It is also accessible via the NHS App for registered patients.

NHS patients pay nothing; private consultations start from £35. Some insurance plans cover the cost fully.

Yes, Kry UK can be used without changing GP. Consultations are shared with your registered practice for continuity.

Yes, Kry UK is registered with the Care Quality Commission and meets all required standards.

Typically within 15 minutes to 2 hours, depending on demand. Mental health appointments may take longer.

Yes, doctors can issue electronic prescriptions sent to a pharmacy of your choice, including home delivery.

Yes, Kry UK uses ISO 27001 certified security and end-to-end encryption. Data is never sold.

Not guaranteed, but you can request a specific clinician; availability may vary.

Yes, through its Kry Mental Health service with CBT and counseling.

Yes, Kry UK offers corporate wellness plans with discounted per-consultation fees.

Doctors can issue fit notes (sick notes) after consultation, valid for up to 7 days.

Pay via credit/debit card or through insurance direct billing.

No, for emergencies call 999. Kry UK is for non-urgent issues.

Yes, you can consult a different doctor for a second opinion.

Cancel in the app up to 1 hour before; no charge if done on time.

Yes, available for iOS and Android; also accessible via web.

English, with interpretation services available for 150+ languages.

Yes, if you are a UK resident registered with a UK GP, you can consult from any location.

Kry UK shares consultation notes directly with the patient’s GP practice and can refer to NHS specialists if needed.

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